Welcome to the Governance Institute of Australia
In what has to be ‘a defining moment’ in their 100-year history, Members of Chartered Secretaries Australia have voted in favour of being rebranded the Governance Institute of Australia.
At the General Meeting tonight, Members delivered a strong mandate for change with 81 per cent voting yes to the proposal. Members recognised that this name more accurately reflects CSA’s role as the only professional association in Australia with a sole focus on the practice of governance in all organisations.
The Board was clear from the outset that it needed to better align CSA’s goals and message to more accurately reflect the evolution of what it has become, what the Members do and who it represents. It was not just about changing the name or logo!
The Board undertook an extensive process involving membership and stakeholder research to ensure it had a thorough insight into the changing fabric of the organisation — and the expanding responsibilities of the Members — to identify how this could best be articulated.
Today, only 14 per cent of CSA’s membership is dedicated solely to company secretarial practice, while 57 per cent hold broader positions including those in the C-suite, legal practitioners and directors as well as finance and accounting professionals and risk managers, all of whom practise governance within their roles. The changing profile of the membership encompasses not only chartered secretaries but also governance advisers and risk managers and the Board recognised that it needed to respond to the evolution of the organisation as the peak body representing a range of governance and risk practitioners.
While some Members worried that their professional status would be diminished, the majority felt that the repositioning would enhance the credibility of all Members, regardless of job title. Members have a strong sense of pride in CSA, but the vote shows that the majority recognised the evolution of their roles and their shared commitment to the responsible performance of their organisations.
Importantly, the DNA of the organisation will remain the same — an independent voice widely respected by regulators and the broader community and the premier education qualification in governance.
Our new name Governance Institute of Australia enables us to accurately reflect the breadth of the membership, represent our profession with stronger messages, enhance our profile and better communicate that we are genuinely unique in what we offer.
Let us know what you think.