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Ethics Index

Welcome to Governance Institute of Australia’s 2025 Ethics Index. Now in its tenth year, the Ethics Index reveals a growing disconnect, Australians care more about ethics than ever before, but they don’t believe it’s being upheld. AI and social media are at the centre of a widening trust deficit, and Gen Z is struggling to navigate what’s real in a digital-first world.

2025 Ethics Index

Key findings

  • Importance of ethics reaches a record high of 92.
  • Ethics Index score remains unchanged at 43.
  • AI ranks as the second hardest future issue to navigate ethically
  • Housing affordability emerges as a top ethical challenge.
  • Social media users seen as more ethical online than in real life.
  • Not-for-profits rebound in ethical perception.
  • Fire Services, Nurses, and Ambulance Services remain the most ethical occupations.
  • Media continues to rank as the least ethical sector.

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Ethics Index 2022