Why organisational purpose must lead from the top

  • Getting purpose right builds organisational resilience and, crucially, improves long-term financial performance.
  • Purposeful companies outperformed the average by 42 per cent.
  • How can an organisation embed purpose in the business and who should lead this work?

The topic of purpose has been trending for long enough now, that the conversation has shifted from whether purpose is important, to ‘how’ an organisation discovers and embeds its purpose within the business. This begs the question, who should lead this work?

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