Four ways businesses get back when they give back

  • Corporate citizenship initiatives contribute to creating more productive, highly skilled workplaces.
  • Industry research shows that 64 per cent of millennials won’t take a job if their employer doesn’t have a strong corporate social responsibility policy.
  • Seventy-eight per cent of consumers say brands need to adapt their businesses to help the greater good during the COVID-19 crisis.

People, not profits, have become the priority for many businesses in response to the pandemic. Now, as they rebuild, many organisations are looking at their role in contributing to society through corporate citizenship and this ‘pay it forward’ mentality is not only good for communities, but also offers a range of business benefits.

Doing good shouldn’t be the sole domain of charities. While some industries are finding their feet post pandemic, many have an opportunity to help out. For those struggling to justify the time or expense, it’s important to know that corporate citizenship initiatives can contribute to creating more productive, highly skilled workplaces.

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