Why you need an employee promise to win today’s war for talent

  • In the battle for the best employees, you need a strategy to attract and retain top performers to your organisation.
  • To be competitive you must understand what your ideal employees need from their place of work and consistently deliver it to them.
  • An employee promise is a unique and measurable promise that meets the ideal employee's needs, aligns with the organisation's core purpose and helps to deliver the brand promise.

Ask any employer about the applicants they received for their last vacancy, and it’s likely they found it difficult to fill the role because they received a large number of unsuitable applicants and very few suitable applicants. More companies are competing for the best talent in the belief that there is almost no substitute for a higher percentage of top performers.

Equally, the most talented people are applying for jobs with the best companies that give them what they need today, and, offer the best opportunity for career advancement in the future. They are applying for jobs that are in their own best interests.

In a study by Danny Samson from the University of Melbourne, 95 per cent of employees said they would consistently put their interests in front of those of their employer. Furthermore, only eight per cent would purely make decisions in the best interests of their employer. Most of the employees surveyed would choose an action that resulted in their employer forgoing $10 million if they gained at least $15,000. 

While the high percentages are perhaps shocking, as a leader the fact that employees put their interests first should come as no surprise to you. Any sentient and emotionally aware leader should be surprised when employees don't act in their interests.

In the same way that Nicolaus Copernicus demonstrated in 1543 that the Earth was not at the centre of the universe, your employees do not exist to revolve around you, and you are simply one part of a complex geocentric business model, along with your employees, revolving around the customer.

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