Without creativity there are no ideas, and without ideas organisations and the people within them will stagnate and neither will reach any sort of fulfillment. We spend so much of our lives at work, so we want work to be as fulfilling as possible. Creativity plays a key role in providing this meaning and fulfilment. And it goes without saying that we need creativity right now to design and innovate our way out of COVID-19 and stagnation.
We also know from the author of Flow, Mihaly Csikszentmihalyi, that human beings are at their happiest (in flow, or ‘the zone’) when they are creating. People actually long to express their creativity and when we can’t we’re more likely to feel disengaged, become unproductive and even feel depressed.
So how do you unleash your team’s creativity to be in flow more often and increase engagement, productivity, ideas and happiness? What helps is recognising the key blockers to creativity and how to overcome them! Four of the biggest blockers to individual and team creativity are behaviours, the brain, state and space. Let’s take a look in more detail: